Finally, Bradley received an e-mail from 10x, a talent company. 10x was started by two music and entertainment managers, Michael Solomon and Rishon Blumberg, who for the past nineteen years have represented rock stars, including John Mayer and Vanessa Carlton. Recently, in the wake of the digital revolution and the music industry’s implosion, Solomon and Blumberg have begun serving as agents for technologists. 10x claims to represent digital ”rock stars”; the company’s name comes from the idea, well established in the tech world, that the very best programmers are superstars, capable of achieving ten times the productivity of their merely competent colleagues. In HBO’s ”Silicon Valley,” a self-effacing character named Big Head compliments his friend’s coding skills by saying, ”Richard’s a 10xer. I’m, like, barely an xer.”
» Lizzie Widdicombe | newy orker.com